Ideation and design process

With recruitment employees and potential candidates having such varying user needs, I developed a number of personas to help visualise their experience and requirements. Outlining the motivations, actions and frustrations of each persona enables you to design with them at the centre of focus and helps you analyse whether a certain flow or concept will meet their needs.

I used these personas throughout the design process below, analysing each design through the lens of a customer to ensure that it was effective in meeting each user's needs.

Outlining the website map and various possible user journeys.

I use this to visualise the entire process and analyse how successful it is at satisfying customer needs.

Creating mood boards to outline imagery, illustrations, visual aids or language.

Despite this relating to a number of other design areas such as brand and marketing, it helps to paint a picture of a service. All of these elements affect a user experience and perception of a product, so it’s important to have a consistent approach.

This stage of the project was particularly important for this brief as the existing service was over ten years old and lacked consistency with the brand guidelines that had developed over time.

Drawing mock-ups of components, features or entire webpages.

This is a great starting point to discuss ideas or design concepts. They can be used to start presenting ideas to stakeholders and testing end-end UX flows on customers.