Google’s ‘Grow my app’
‘Grow my app’ is an online learning platform to assist users of Google’s online marketing tools as they get started marketing their digital applications.
Whilst contracting for Beyond, a leading digital design agency, I was tasked as part of a small team to lead the UX design and assist with the development of the learning tool in partnership with Google stakeholders.
Our proccess
1 / Discovery and ideation phase
A kick off phase of discovery and ideation helps to capture all business requirements, identify any relevant research, interview stakeholders and run ideation workshops to begin gathering ideas.
2 / Content creation phase
The platform content was entirely new, so a period of content creation accompanied wire-framing. I worked closely with Beyond’s content strategists to consider the UX journey and what content should accompany the experience throughout.
3 / Wire-framing concepts
We produced a range of wire-frames to gain approval from Google stakeholders and begin user-testing, gathering insights which helped us further refine the platform.
4 / User testing and refinement
A series of online user testing was conducted to ensure the site structure and content was intuitive and easy to follow. This allowed us to further refine the platform wire-frames ahead of high fidelity UI design.
5 / UI Design
I worked closely with Beyond’s UI designers to refine a set of high fidelity platform designs and create design system documentation to be followed throughout technical implementation.
6 / Implementation
The technical implementation of this project is on-going in early 2023.
I often work closely with development teams to provide UX guidance, answer relevant questions and record any necessary annotations or documentation that are closely followed during the build.
I was personally responsible for leading the UX design for this project throughout the process steps listed opposite, considering user journeys, wire-framing concepts and assisting with the UI design of the online platform.
